For Gm, Four Core Brands are Enough
General Motors’ strategy going forward is to concentrate on bolstering four brands – Cadillac, GMC, Buick, Chevrolet – while shrinking Pontiac and possibly doing away with Saturn. Saab and Hummer remain on the market, with the former not an important part of the automaker’s American marketing plans. GM’s Fritz Henderson, Chief Operating Officer for the [...]
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